Organizational culture is the key driver behind design thinking. I for one always believed in bottom up cultural transformation, but I beg to differ in the process of inducting a change in culture in regard to design thinking in corporate bodies. The question here is- “what are the factors that will induct a thriving organizational culture of design thinking?”

A culture which is free of prejudice and open minded for change is the seed for adopting design thinking corporate wide. I remember working for this multinational company who were complacent, hesitant to push the envelope and lacking the will and appetite to grow and evolve. As a consequence they declined any new ground breaking ideas from workers and were rigid in the operational methods and shrugged ideas. This seems to be the status quo in all the corporations with a toxic acidic culture that erodes and corrodes the spirit in a slow cook fashion. That’s why I believe ideas and change are uninvited in multitude of corporations and hence, they fail to reinvent. We need managers who, are visionaries, have the right balance of EQ/IQ and kill the mores that degrade them. We need forward thinking leaders who can draw flexible contours that can guide, adapt and advocate design thinking process in the minds and actions of its’ employees.